Artificial intelligence quickly became a big part of people’s lives. It can be an incredible support in our work and personal lives. Now, it’s making its way into investing, too — but should it?
Popularity alone does not equal readiness, especially when your hard-earned money is at stake. In this blog, we’ll explore what AI investing actually is, the differences between AI and automation tools such as Lendermarket’s Auto Invest, and the key opportunities and risks retail investors should consider before relying on AI for financial decisions.
Artificial intelligence, as a field, involves designing computer systems that can simulate human intelligence and perform tasks that typically require human reasoning. These systems can interpret data, learn from it, and make decisions to achieve specific goals. They encompass subfields such as machine learning, where systems adapt without explicit programming.
When it comes to investing, you might have seen the term “AI Investing“, which refers to AI technologies such as machine learning and advanced data analytics applied to the investment process. This means using algorithms to analyse vast amounts of financial and non-financial data, detect patterns, and support investment decisions. In certain contexts, AI systems can even automate trading and portfolio management, offering solutions that can respond to market changes more quickly than any human could.
Let’s take a closer look at the differences between the Lendermarket Auto Invest tool and Artificial Intelligence. Interestingly, the abbreviation “AI” can refer to both concepts, despite their significant differences. Let’s explore this in more detail:
Artificial Intelligence is a field of computer science that learns from data to mimic human intelligence. A large part of modern AI involves interpreting patterns and adapting, which inherently includes a margin of error. This interpretative quality makes it flexible but also capable of mistakes or unexpected outcomes.
Lendermarket’s Auto Invest tool is a straightforward automation tool designed to make investing effortless. You set the rules, and Auto Invest follows them exactly. It is your investing assistant that works around the clock, precisely according to your strategy, with no improvisation or interpretation.
For investors using Lendermarket, the Auto Invest tool offers predictability and clarity. It automates your manual investing process, freeing you from repetitive tasks while ensuring every investment still aligns with your strategy. It’s a valuable option for those who want to simplify investing without sacrificing control or introducing new sources of risk.
The popularity of using AI in investing is hardly surprising in a world where AI tools are part of daily life. Many retail investors are exploring ways to incorporate AI into their investment decision-making process. According to the OSC’s report on Artificial Intelligence and Retail Investing, there is genuine interest in using AI to aid retail investing.
AI can indeed offer several attractive potential benefits:
As a general rule of thumb, these features make AI appealing to investors seeking to save time, access sophisticated analytics, and improve portfolio management.
However, it’s vital to recognise that AI in investing is not without significant limitations and risks.
In light of these issues, regulators such as ESMA have issued warnings on the use of AI in finance, highlighting the need for caution and responsible use.
If you’re considering using AI to inform your investing, it’s wise to prioritise tools and strategies that offer clarity, control, and proven reliability.
For example, Auto Invest tools like Lendermarket’s provide a user-friendly way to automate investing according to your own strategy. There is no guesswork involved, and you remain in full control of your risk profile and diversification choices.
If you decide to use Artificial Intelegence driven tools, consider these guidelines:
As with any investing decision, a thoughtful, disciplined approach can make the difference between success and disappointment.
Artificial Intelligence is reshaping investing with features that support lower costs, faster decisions, and around-the-clock monitoring. But there is no upside without downside—AI investing benefits are accompanied by challenges such as bias, data quality issues, opacity, and potential unpredictability. Unless a tool is very straightforward and follows your investing rules directly, retail investors should be cautious when making decisions. This doesn’t mean putting AI aside entirely; it’s about understanding the limitations and associated risks so your capital remains safe. In contrast, Auto Invest tools that follow your rules are low-risk solutions that only work to handle the manual work for you.
Join us today and receive your welcome bonus! Once you’ve created your account, the bonus will be added and automatically put to work through Auto Invest, generating returns from day one.
The content on this page is for informational purposes only and is not financial or investment advice. Always consult a professional before making investment decisions. Investments carry risks, including loss of principal. We are not responsible for any actions taken based on this content.
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